Santa Cruz is changing. We think for the better.
New businesses are making a difference in this town.
We decided to document them, to visually tell their story.
LE CIGARE VOLANT / restaurant & tasting room
328 Ingalls Street
VERVE / swrbc 2012 winner
VERVE / swrbc 2012 party
1540 Pacific Avenue
CAMERON MARKS / a lifestyle boutique for woman & man
402 Ingalls, #7 & #15
BONNY DOON / day of the doon X
San Juan Bautista
FUSE ARCHITECTS / modern design
411 Capitola Avenue, Capitola
LEGS / hosiery and undies
1517 Pacific Avenue
EL SALCHICHERO / handcrafted charcuterie
402 Ingalls Street, Suite 5
VERVE / coffee roasters
816 41st Avenue
SOIF / wine bar & restaurant
105 Walnut Avenue, Santa Cruz
"Impact831 has been a great business tool and place to direct customers to learn more about us."
— Vanessa Ambrose - owner, Cameron Marks